Open to VP, Executive Director & Senior Transformation Roles

Friday Odey Digital & Commercial Transformation Executive

Fourteen-plus years as an innovation, business strategy, and digital transformation leader delivering enterprise-scale CRM, ERP, customer-contact, data, and AI solutions that drive revenue growth, operational excellence, and competitive advantage across global regulated enterprises.

Houston, Texas, USA | Open to Remote, Domestic, and Global Executive Leadership Opportunities talentedfridayodey@gmail.com
14+
Years leading transformation
$5M
Technology portfolio owned
25+
Enterprise implementations
15
Industry certifications
Friday Odey
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Executive availability — VP / Director
01About Friday

An executive who turns enterprise complexity into measurable advantage

Transforming enterprise technology into business growth — and leading organizations into the AI era.

Friday Odey is an innovation, business strategy, and digital transformation executive with more than fourteen years of experience modernizing the enterprise systems that power revenue, customer engagement, and operational performance across global regulated organizations.

He specializes in turning fragmented technology ecosystems into connected, scalable, and intelligence-driven platforms — integrating CRM, ERP, customer-contact operations, data architecture, and AI-enabled solutions into enterprise capabilities that accelerate growth, improve decision-making, and strengthen operational efficiency.

Across pharmaceutical, consulting, and digital marketplace environments, Friday has led multimillion-dollar technology portfolios, cross-functional teams, and enterprise-wide initiatives delivering measurable business outcomes, including improved data accuracy, accelerated cycle times, operational cost containment, and enhanced executive visibility.

Today, he combines executive program leadership with hands-on expertise across AI, Snowflake, Microsoft Fabric, Azure, AWS, and modern data ecosystems, while maintaining a governance-first approach across HIPAA, GDPR, and highly regulated environments.

The throughline: fragmented commercial technology, rebuilt into integrated, compliant, decision-grade platforms — with every initiative tied to a number.

Executive Leadership

Owns portfolios, budgets, and cross-functional teams; a trusted partner to steering committees and executive sponsors.

Measurable Outcomes

Every initiative tied to scope and result — cycle time, data accuracy, adoption, and cost are the scorecard.

AI & Data Strategy

Hands-on fluency across Snowflake, Microsoft Fabric, and Azure/AWS AI — transformation built for the AI era.

Governance & Risk

Security, risk, and privacy credentials that keep transformation compliant in HIPAA and GDPR environments.

02Impact Dashboard

The numbers behind the leadership

A consolidated view of owned scope and delivered outcomes across roles — the scorecard a hiring committee actually evaluates.

Verified outcomes
$5M
Technology Portfolio Owned
Direct budget & sign-off authority
10
Direct Reports Led
Cross-functional delivery team
25+
Enterprise Implementations
Across 10+ organizations
98%
On-Time Execution
Program delivery reliability
$3M+
Post-Acquisition Integrations
Delivered without revenue disruption
30%
Data Accuracy Improvement
Decision-grade reporting
20%
Quote-to-Cash Cycle Reduction
Faster transaction cycle time
28%
Accounts-Payable Cycle Gain
ERP workflow automation
10%+
Cost Containment
AI automation & vendor optimization
35%
Sprint Velocity Improvement
Agile delivery at scale
03Career Timeline

Fourteen years of compounding scope

From enterprise systems analysis to a $5M transformation portfolio. Select any milestone to expand the detail.

04Professional Experience

Roles that owned scope, budget, and outcomes

Each engagement expanded the portfolio under management. Select a role to view delivered results.

Leads U.S. CRM, customer-contact, AI-automation, and commercial-platform strategy for a global pharmaceutical enterprise — owning a $5M technology portfolio and a 10-person team across a regulated, multi-system environment.

  • Owns a $5M portfolio across Salesforce, Veeva (CRM/Vault/Align), NICE inContact, Snowflake, MuleSoft, and Power BI — raising data accuracy 30% and rebuilding executive reporting into a single decision-grade view.
  • Deployed AI-enabled call transcription and intelligent workflow automation across customer-contact operations, delivering 10%+ cost containment while improving service consistency.
  • Modernized the quote-to-cash stack by integrating CRM, billing, and finance systems — cutting transaction cycle time 20% and giving finance real-time cash-flow visibility.
  • Architected compliant CRM-to-marketing integrations (Veeva–Marketo, Salesforce Marketing Cloud), enabling segmented HCP engagement aligned to HIPAA and GDPR.
  • Scaled agile delivery as Release Train Engineer across distributed teams, lifting sprint velocity 35% and tightening release predictability.

Directed multi-client CRM, ERP, analytics, and marketing-technology programs across healthcare, retail, and SaaS — accountable for delivery quality and commercial outcomes across 10+ enterprises.

  • Delivered 25+ enterprise implementations at 98% on-time execution across 10+ organizations.
  • Led $3M+ post-acquisition system integrations that preserved business continuity and revenue stability through consolidation.
  • Cut legacy system spend 15% through ERP rationalization and workflow redesign.
  • Lifted client lead conversion 32% via compliant ESP/SMS automation aligned to GDPR, CCPA, and HIPAA.

Led enterprise CRM modernization, ERP automation, and commercial-systems integration in a regulated pharmaceutical environment, coordinating cross-functional teams of 15–20.

  • Directed a $3M+ Salesforce Service Cloud and NICE inContact deployment — achieving 99.9% uptime and full user adoption within 60 days.
  • Automated ERP document workflows (Hyland/OnBase), reducing accounts-payable cycle time 28% and tightening financial control.
  • Accelerated post-acquisition revenue activation by three weeks through contract-to-invoice automation and system consolidation.
  • Built executive Power BI dashboards unifying sales, finance, and operational performance for steering-committee decision-making.

Directed a multi-market digital marketplace operating across 15 U.S. regions — building the technology platform, operating model, and customer-acquisition engine end to end.

  • Directed full-platform delivery — web and mobile applications, onboarding logic, and dispatch workflows — alongside a CRM-driven acquisition engine that cut cost-per-lead 32% and lifted conversion 20%.
  • Doubled marketing ROI by bringing customer acquisition in-house and instituting disciplined cost control across regional operations.
  • Built unit-economics and forecasting models and standardized operating frameworks that supported scalable multi-market expansion.

Early Career

Growth & Market Expansion Lead
Viberant Digital · June 2013 — June 2014
Led multi-market retail expansion and go-to-market execution across 10+ U.S. markets.
Enterprise Systems & Business Architecture Analyst
Rowan University · September 2011 — May 2013
Supported enterprise SAP platforms and data-architecture modernization, translating business requirements into scalable solutions.
05Core Competencies

The operating range of an enterprise transformation leader

Strategy, systems, and governance — the disciplines that turn technology investment into commercial results.

Digital & Commercial Transformation
Enterprise CRM & ERP Modernization
Revenue Operations / Quote-to-Cash
AI & Intelligent Automation
Data & Analytics Architecture
M&A Systems Integration
Portfolio & Budget Management
Cloud & Systems Integration
Governance, Risk & Compliance
HIPAA / GDPR Environments
Agile / SAFe Delivery
Executive Stakeholder Engagement
Vendor & Contract Management
06Featured Transformation Projects

Initiatives that moved the business

Selected programs spanning CRM, AI, data, revenue operations, and M&A integration. Filter by domain.

CRM & Contact

Customer Contact & CRM Modernization

Organon & Co.

Modernized U.S. customer-contact and CRM operations across Salesforce, Veeva (CRM/Vault/Align), and NICE inContact within a regulated pharmaceutical environment.

30% data accuracy gain · single decision-grade reporting view
SalesforceVeevaNICE inContactMuleSoft
Data & AI

Snowflake AI & Semantic Model Enablement

Organon & Co.

Built the Snowflake data foundation underpinning executive analytics and AI enablement — consolidating fragmented sources into a governed, query-ready model.

Higher data accuracy · trusted, faster executive reporting
SnowflakePower BIMuleSoft
Revenue Operations

Quote-to-Cash Modernization

Organon & Co.

Integrated CRM, billing, and finance systems into a modern quote-to-cash flow, giving finance real-time cash-flow visibility.

20% faster transaction cycle time
SalesforceBilling SystemsFinance ERP
Data & AI

AI Call Transcription & Workflow Automation

Organon & Co.

Deployed AI-enabled call transcription and intelligent workflow automation across customer-contact operations to streamline service delivery.

10%+ cost containment · improved service consistency
AI / NLPNICE inContactWorkflow Automation
Data & AI

Power BI Executive Dashboards

Merck & Co.

Designed executive Power BI dashboards unifying sales, finance, and operational performance for steering-committee decision-making.

Unified KPI visibility for executive decisions
Power BISnowflakeSQL
M&A Integration

Post-Acquisition Systems Integration

Perficient & Merck

Led $3M+ post-acquisition system integrations and consolidations that preserved business continuity and revenue stability through M&A transitions.

$3M+ integrated · revenue activated ~3 weeks faster
ERPCRMIntegration / MuleSoft
07Education & Certifications

A credential base built for the AI era of transformation

Graduate study in data analytics, paired with an active stack spanning delivery, cloud, AI, and security governance.

Education

MBA Candidate

Master of Business Administration

Data Analytics Concentration
University of Texas at Tyler
Tyler, TX · Expected May 2027
Conferred

Bachelor of Arts

Advertising & Marketing
Rowan University
Glassboro, NJ · 2014

Certifications — 15 active credentials

Project Management Professional (PMP)
Program & Delivery
PMI Agile Certified Practitioner (PMI-ACP)
Program & Delivery
Lean Six Sigma Black Belt
Program & Delivery
AWS Certified Solutions Architect – Professional
Cloud, Data & AI
AWS Certified Generative AI Developer – Professional
Cloud, Data & AI
Microsoft Certified: Azure AI Engineer Associate
Cloud, Data & AI
Microsoft Certified: Fabric Data Engineer Associate
Cloud, Data & AI
SnowPro Core Certification
Cloud, Data & AI
SnowPro Advanced: Architect Certification
Cloud, Data & AI
Certified in Risk & Information Systems Control (CRISC)
Security, Risk & Governance
Certified Information Security Manager (CISM)
Security, Risk & Governance
Certified Information Systems Auditor (CISA)
Security, Risk & Governance
Certified Data Privacy Solutions Engineer (CDPSE)
Security, Risk & Governance
Advanced in AI Audit (AAIA)
Security, Risk & Governance
Certified Chief Information Security Officer (CCISO)
Security, Risk & Governance
08Contact

Let's talk about your transformation mandate

For Recruiters & Hiring Leaders

Recruiting for a VP or Executive Director of Digital Transformation?

Friday Odey brings 14+ years of regulated-industry transformation, a proven multimillion-dollar portfolio, and current AI and data fluency — an evidence-backed, low-risk executive hire. Reach out to open a conversation or request references.

Email
talentedfridayodey@gmail.com
Phone
404-698-6524
Based in
Houston, Texas, USA | Open to Remote, Domestic, and Global Executive Leadership Opportunities
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