Customer Contact & CRM Modernization
Modernized U.S. customer-contact and CRM operations across Salesforce, Veeva (CRM/Vault/Align), and NICE inContact within a regulated pharmaceutical environment.
Fourteen-plus years as an innovation, business strategy, and digital transformation leader delivering enterprise-scale CRM, ERP, customer-contact, data, and AI solutions that drive revenue growth, operational excellence, and competitive advantage across global regulated enterprises.
Transforming enterprise technology into business growth — and leading organizations into the AI era.
Friday Odey is an innovation, business strategy, and digital transformation executive with more than fourteen years of experience modernizing the enterprise systems that power revenue, customer engagement, and operational performance across global regulated organizations.
He specializes in turning fragmented technology ecosystems into connected, scalable, and intelligence-driven platforms — integrating CRM, ERP, customer-contact operations, data architecture, and AI-enabled solutions into enterprise capabilities that accelerate growth, improve decision-making, and strengthen operational efficiency.
Across pharmaceutical, consulting, and digital marketplace environments, Friday has led multimillion-dollar technology portfolios, cross-functional teams, and enterprise-wide initiatives delivering measurable business outcomes, including improved data accuracy, accelerated cycle times, operational cost containment, and enhanced executive visibility.
Today, he combines executive program leadership with hands-on expertise across AI, Snowflake, Microsoft Fabric, Azure, AWS, and modern data ecosystems, while maintaining a governance-first approach across HIPAA, GDPR, and highly regulated environments.
The throughline: fragmented commercial technology, rebuilt into integrated, compliant, decision-grade platforms — with every initiative tied to a number.
Owns portfolios, budgets, and cross-functional teams; a trusted partner to steering committees and executive sponsors.
Every initiative tied to scope and result — cycle time, data accuracy, adoption, and cost are the scorecard.
Hands-on fluency across Snowflake, Microsoft Fabric, and Azure/AWS AI — transformation built for the AI era.
Security, risk, and privacy credentials that keep transformation compliant in HIPAA and GDPR environments.
A consolidated view of owned scope and delivered outcomes across roles — the scorecard a hiring committee actually evaluates.
From enterprise systems analysis to a $5M transformation portfolio. Select any milestone to expand the detail.
Each engagement expanded the portfolio under management. Select a role to view delivered results.
Leads U.S. CRM, customer-contact, AI-automation, and commercial-platform strategy for a global pharmaceutical enterprise — owning a $5M technology portfolio and a 10-person team across a regulated, multi-system environment.
Directed multi-client CRM, ERP, analytics, and marketing-technology programs across healthcare, retail, and SaaS — accountable for delivery quality and commercial outcomes across 10+ enterprises.
Led enterprise CRM modernization, ERP automation, and commercial-systems integration in a regulated pharmaceutical environment, coordinating cross-functional teams of 15–20.
Directed a multi-market digital marketplace operating across 15 U.S. regions — building the technology platform, operating model, and customer-acquisition engine end to end.
Strategy, systems, and governance — the disciplines that turn technology investment into commercial results.
Selected programs spanning CRM, AI, data, revenue operations, and M&A integration. Filter by domain.
Modernized U.S. customer-contact and CRM operations across Salesforce, Veeva (CRM/Vault/Align), and NICE inContact within a regulated pharmaceutical environment.
Built the Snowflake data foundation underpinning executive analytics and AI enablement — consolidating fragmented sources into a governed, query-ready model.
Integrated CRM, billing, and finance systems into a modern quote-to-cash flow, giving finance real-time cash-flow visibility.
Deployed AI-enabled call transcription and intelligent workflow automation across customer-contact operations to streamline service delivery.
Designed executive Power BI dashboards unifying sales, finance, and operational performance for steering-committee decision-making.
Led $3M+ post-acquisition system integrations and consolidations that preserved business continuity and revenue stability through M&A transitions.
Graduate study in data analytics, paired with an active stack spanning delivery, cloud, AI, and security governance.
Friday Odey brings 14+ years of regulated-industry transformation, a proven multimillion-dollar portfolio, and current AI and data fluency — an evidence-backed, low-risk executive hire. Reach out to open a conversation or request references.